Building Brand Through People

Companies are continuing to realize that their human capital assets, their people, are their most valuable assets. Managing this asset most effectively can not only create a more productive and attractive company culture, but it can also build company loyalty among high potential employees and a company's future leaders. Social Media is becoming integral to this process, and if used effectively, can compliment the brand of both the employee and the company, plus it can be integrated into the company's performance measurement systems. As we continue to study this emerging phenomenon, we are looking for examples of how this is beign implemented in practice and how it is being measured.